The first community trade product was the footise roller in 1986 by supplier in Southern India. This trade has evolved into the current trade. With Teddy Exports in India, a key trade supplier.
By 1990 a year after launching in the USA there are 2,500 applications for a franchise. The demand for the body shop grew they then became trading in 39 countries.
http://www.thebodyshop.co.uk/services/aboutus_history.aspx
http://en.wikipedia.org/wiki/The_Body_Shop
When the different shops opened.
- The founder Dame Anita Roddick which is now part of the L'oreal corporate group.
- Since 31st of December 1990 products have not been tested on animals which in 2009 The Body Shop was awarded.
The Campaigns
The Body Shop has been a brand that likes to help the environment and save the world as there products represents natural organic products, so part of this image they have always helped campaigns.
- 2009-2012 stop sex trafficking of children and young people
- 2008 get lippy: prevent HIV
- 2003 stop violence in the home
- 2002 choose positive energy
- 1998 make your mark
- 1997 self esteem
- 1996 against animal testing
- 1993 plight of the ogoni people
- 1991 the big issue launches
- 1990 the body shop foundation is created
- 1989 stop of the burning
- 1986 save the whale
No comments:
Post a Comment