Evaluation

With this brief I have found it a lot more challenging then I thought in the way that I found it very hard to bring ideas together for the posters as they aren't as easy as you think.
I wanted to bring back the basics of the brand and simplicity of what the brand started of like, where it was all about the brand and the products not about all the fancy graphics etc just a simple image. This is what I started off with just looking at the what the brand used to look like and what the brand products are about, which is organic and natural ingredients.
I also think going back to the basics of the green background and white logo, it looks like a brand that people can relay on because the not to slate brands but the most boring simply brands can be the most relied on brand and products.
I kept the the them of green and white through out my work as I think this just works overall, I made the decision to have the products in the background of the logo as I feel that the brand in a way is a bit more important than the products and people need to remember the brand logo and brand image first to trust can be built.
With the peta campaign I felt this was a strong and a campaign that effects many people all over the world. I think that what peta support relates to the body shop in a way as we are helping our skin why don't we help save their skins. This were 'Save their skins' came from, which gets my point across well and fits in with the simple brand image. Which you can see with my website as well I have kept everything the same throughout so people remember the campaign etc.

 

Shop VM/Website

Part of what the brief ask us is after developing the the posters is to see what they would look like in the  shop windows. This is sort of the fun part of the project because where I work in Radley it's all about the visual communication form outside the shop.

With these shop designs I tried to create the look of what I thought would get the products and campaign across best. I like the window with the two products in the window and the campaign poster on the other side as I think they work a bit more like a family. I liked the idea of having the four posters in the window at the same time with the campaign poster in the other window, however I don't think this has worked as well as I wanted it to. As I think the posters work better on a larger scale.

Here is a screen shot of what the existing website looks like, which I have used as inspiration and my main model for the part of my website. 

Here I just simply added the words 'savetheirskins' to the http link so it adds to the effect in a way. 

Here are a few ideas that I had for the page that would be brought up when you scan the bar code on your phone. I wanted to keep the theme of simplicity and have the logo/words seen as soon as the website has loaded. This will give the campaign a bit of a stronger value as It shows the relation.

At first I thought it would be nicer for you to see just the logo however I felt that this doesn't really relate back to the posters so I added the peta logo so people can see what they are campaigning for. 

Here I wanted to have something from the website on the body shop page that people can see and they would also be a link to the actual peta website as well so people can do further research. 

Here I was playing around with the website layout, in a way I knew what I wanted on the website I wanted to keep the posters linked so I chose to have the poster down the side so you are always remind of the products of body shop. I also played around with the size of peta logo I chose the smaller logo as it wasn't to overwhelming to see.