Research

As a starting point i wanted to look at different beauty products and how they advertise them.

Here I wanted to look at how different companies advertise there products and the sort of language they use to.

A lot of the time advertisers like the idea of natural body and how the products make you feel and how young they make you feel. Like Dove and Nivea these are brands that try to represent the natural goodness in people which a lot of customers look for in products now. 

This advert is something very different and affects you straight away, its an advert thats goes straight to the point and says what its showing. This image i cant see working for the body shop however it does show a different way to advertise problems. 

I wanted to see what the adverts are like from the body shop here are a few. They like to advertise that there products are completely natural and are as good as the real thing, along with advertising that there products are good for stress or to relax you. I have also noticed that they like to use there brand to support the world and the badness that is in it like cruelty to animals and the big awareness saving the planet.

In some adverts I like the way the the logo is used like the hands holding the world which is the logo, I think this is a good way to promote the logo and the brand.

However i like how they haven't used the products in these particular set of adverts as i like how they advertise how they can help parts of your body without taking medicines. I think this is an interesting way to promote the goodness of the natural side to the products, I think this a simple way where the products are not shown.

http://www.thebodyshop.com/bath-body/aromatherapy-massage.aspx

Innocent and The Body Shop 

 After speaking to John, I have realised that the body shop has lost the reality of what the brand started of about and has become very much like every other brand out there. This i think has made the body shop lose its true self, I looked at the brand Innocent because I think this brand has a meaning and does more than just sell a product. 10% of profits go to charity, The innocent foundation, since 2004 they fund projects around the world to alleviate hunger such as the latest campaign "Send a cow".

http://www.chainofgood.co.uk/?utm_medium=marketing&utm_term=chain+of+good&utm_source=chainofgood&utm_content=banner&utm_campaign=chain+of+good#/section/does-others-good

They call this the "Chain of good" on there website which is a simply easy way to help promote the good in the brand.

http://www.innocentdrinks.co.uk/

I have noticed that when you go onto this website the first thing you see is the chain of good advert and link which shows they aren't all about there products they don't promote products until later on in the slide.
Unlike the body shop where the first thing you see the sale and the promotion of the products which is good but like other websites. They have lost what they began off with which is back to nature and the support of Greenpeace. On the website at first look you can't see anything to do with charities at all you have to really search on the website which is a bit sad and not what should happen.

You can clearly see the difference in the websites and you can see that the body shop is all about the products and fruit!

I think I would like to make the posters simply and back to basics that do promote products but also the good cause as well.

Here is the parts of the campaigns that they support however it seems very all over the place and not straight forward as to much is going on they want to cover every bad thing in the world. This is shown in the website.

Fur/ Peta 

http://www.peta.org/issues/animals-used-for-clothing/fur/

http://www.peta.org/issues/

As the campaign side of the brief says that we can choose a campaign to advertise with the four beauty products.  I choose to look at Fur/Peta as this is a situation that has become huge again because of H&M and Topshop. This is something that doesn't seem to stop. 

Wherever fur comes from the animal has suffered in some way even if its in the wild or on fur farms. Fur farms, this where animals spend there lives confined into a small confined space. Animals are put into filthy cages and are killed by suffocation, electrocution, gas and poison in fur farms this is the cheapest way to do this. 

In the US, fur mainly comes from China from dogs and cats they are killed various ways and can also be skinned alive. The Chinese deliberately  mislabel there fur products as fake so people buy them anyway.  

http://www.canadasshame.com/

The canadian seal slaughter, this is where tens of thousands of seal are killed by being beaten to death repeatedly. Something similar happens to bears where they either get killed of left to suffer for hours or days. 

Some of the posters:

Here you can see the variety of ways they have advertised against fur and save the seals. I like how the adverts against fur they use the words "i'd rather go naked" i think this is something that has been advertised very well and not to disturbing to people.
I think this is something that I would like to do for the body shop having a simple sentence and have that to advertise like the innocent chain of good campaign its really catchy and simple.

Words I could use:

• stop the suffering
• give them a voice
• skeleton in your closet 
• fur free
• last chance
• save your skin
• give them skin and a voice
• save their skin
• be natural don't kill
• stop the skinning 
• we love our skin leave their's 
• fur kills
• moisturise to feel beautiful don't buy fur
• fur is only a luxury to those who are born with it
• fur off
• skins

Here I like this poster as it's just a nice simply idea of the model being an animal along with the words 'whose skin are you in' I think this is just a nice way to promote this big topic in such a fun non graphic way. 

After speaking to John I made the descision to chose either 'fur off' or 'save their skin'. I think both of these statements are strong in there own way as I like how fur off is straight to the point and very realistic. However I do like save your skin simply because I think this is a better for the brand the body shop its not so harsh. I think I can play around with the words well and make a good strong campaign poster for it, explaining that you would'nt want to be skinned why should they. I also feel that the words save their skins speaks for all animals i.e. for crocodiles that get used for bags etc. So i feel this will cover a wider range of peta campaigns. 

This is an interesting advert for the body shop as it basically shows that the products are all about the body.  

This last image is what I can remember what the body shop used to look like and how the colour green was the identity of the brand. This is what I think will work for the new advertisements.