- Animal cruelty free and vegetarian
- First band to be recognised under the humane cosmetics standard
- Believes in fair trade, they have a positive, social, environmental changes. They have their ow charity 'The body shop foundation'
- They want to be relevant for the future with their own unique visual identity that reflects their DNA.
- Creative, intelligent
- Pioneering
- Rule breaking
- Law changing, original and true beauty brand
Creative Challenge
Create a new visual language for their brand communication that reflects their pioneering spirit within beauty industry/great british brand. Anchored through their window posters, the challenge is to expand from there to form a new visual communication style.
- Should encompass their quirky tone of voice
- Product efficacy and premium beauty credibility
Considerations
Online and mobile shopping is rapidly changing the retail sector. How can they create a unified retail experience through their communications the connects the physical and digital shopping experiences more coherently. Consider the various types of media that can form part of the language. Such as graphic art, photograph, typography, film, experience any other styles.
Target audience
- Beauty enthusiast who are looking for an inspirational brand they can believe in.
- Who wants a brand they can trust to deliver a sensorial product experience, be transparent in their business ethics and embody their own values.
- Female but for males to
- Age 18-35
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